Advertising Media Identification Essay Example | Topics and Well Written Essays - 1000 words

Advertising Media Identification - Essay Example These include future employment of the children, and the importance and nature of social interaction, which varies significantly between the two advertisements based on gender. Gender has long been something that has been of greatest concern to advertisers and to the advertising consuming public. It is of concern to advertisers because it is an incredibly important part of identity, and advertisers need to tap into identity needs to understand how to best sell to the public. It is of great concern for the public, however, because the public wants to be able to resist advertisers having undue influence on the development of those identities. These concerns are especially prevalent in the case of advertising for children. For some time the main concern of gender advertising has been associated with the main concern for advertising for adults: body image. Children’s advertisers tended to fall into the same techniques as advertisers for adults do: portraying â€Å"limited diversi ty in physical attributes† – usually meaning body type and skin color . But an emerging trend, demonstrated by two advertisements for Lego products, traditional Lego marketed towards boys and a new line, â€Å"Lego Friends,† marketed towards girls,... Both pairs then go on to enjoy their products in varied ways. When delving beyond the superficial, however, it becomes immediately clear that these two ads are not in fact portraying similar things at all, but are rather portraying very different things in regards to the appropriate work roles of people of different gender. The voiceover in the Lego advertisement describes a heavily masculine world view, where â€Å"a man’s home is his fortress,† and the father and son pair then go on to build a house together (Lego 2011). The emphasis here is on construction, and the images support this emphasis: not only is the house always growing and getting new additions, from towers and turrets to walls, windows and propellers, but the colors and patterns involved with those additions is constantly changing and rotating, indicating a flurry of activity on the part of the builders, who are constantly innovating and changing their structure. This thus not-so-subtly implies that a pr oper occupation for male-gendered people is to build things, to be involved with construction and with that kind of physical/mental labor, and that mans nature involves constantly tinkering and innovating to construct new things. It is thus not a stretch to argue that this advertisement perpetuates jobs that require those traits as being male roles: engineers who cannot stop tinkering, construction workers, architects and so on. This advertisement clearly sets out a number of characteristics that male-identified people should possess, and then makes those correspond with jobs and hobbies that men should thus supposedly be engaging in – things that involve using their hands and their heads. While the â€Å"Lego† advertisement is somewhat subtle in its

Law and Legal Obligations Case Study Example | Topics and Well Written Essays - 2000 words

Law and Legal Obligations - Case Study Example The endorsing of the food by the celebrities, prominent personalities in visual media, The audio advertisements that tell about the taste and goodness of the junk food, The baseless topics that are publicised by the advertisements which do not have experimental proof, The instigating the children to eat junk food either by audio, visual, print media Can be considered as advertising the junk food under the criminalising of the sale of junk food to children and the ban of junk food vending machines in the schools and hostels Junk Food: The food that lacks nutrients and has more calories, The food that lack fibre and develops acidity The foods that have sugar content more than the prescribed level The foods that have less protein, fibre and that was replaced by starch and fats, The foods that have more fats than carbohydrates, The foods that have fat, carbohydrate, protein and fibre in disproportionate composition. (proportion is defined in the next section) The foods, which are not prescribed for good health of children. (health is defined in the next section) Vending Machines: The machine that supplies junk food without knowing to whom it is supplying. The machine which delivers junk food by taking the input of prescribed coins in to it. The machine which delivers junk food by taking the input of prescribed currency in to it. The vending machines which contain all the above three features and are installed in schools, hostels and the places where children buy the junk food directly without the consent of the adults. Section II In this section 'disproportion composition of the fats, carbohydrates, proteins, fibre, health of the children were defined. Disproportionate composition: the composition of fats, carbohydrates, proteins, fibre in a food substance was... In this paper a law about banning the junk food for children will be drafted and various terms will be defined. The definitions will be given according to the spirit of the law and the explanations for offences and defences will be incorporated. The sale of junk food to children will be considered as a crime. The sale of the same food for the adults is not in the purview of this act. For this purpose the sale of junk food, where children will buy directly from the vendors will be banned and prominently the sale of junk food in schools and hostels was prohibited. This will be considered crime against the children and the society if it was observed to be done and the individuals or the organisations who are responsible for those acts will be prosecuted according to the clauses and provisions in the act. Disproportionate composition: the composition of fats, carbohydrates, proteins, fibre in a food substance was considered as disproportionate if they do not match with the composition of the food substances prescribed by Health department for the sake of health of children. The health of children can be defined according to the weight of them proportionate to their height, the extra fat they accumulate under their skin, the hip waist ratio of them, the good sight regarding their eyes, the accumul